![]() ![]() Some tools seem to work for some companies, while failing to help others. This seems obvious at this point, but to this day, I wasn’t able to find one definitive answer to a seemingly easy question: How do you get all people within one company to talk to one another? With so many stakeholders involved, how do you manage SEO effectively?īack to the Top Set up an Effective Internal Communication Routine This is what makes SEO management so difficult. There are many tasks that need to happen simultaneously for the whole project to move forward. Generally, when you are managing an SEO project, it is often impossible to tell which task should come first. Add the fact that any site performance issues can hinder any other SEO efforts simply because key pages cease to exist after a redesign or server outrage. In most cases, link building teams rely on linkable content being created by someone else. To top it all, those teams and people are also not operating in isolation. Let’s not forget customer support and account managers (third-party sites), graphic designers, video creators, outreach managers, etc. ![]() At the very least, there are people who create and publish content, people who monitor the site performance, and people who build links. With those high-level and micro-tasks in mind, it becomes obvious why SEO can be a nightmare to manage. These tasks may include fixing a damaged online reputation (possibly hurting rankings), improving on-page engagement ( video and image content), and even redesigning key landing pages ( user experience testing). With Google algorithm notoriously relying upon at least 200 ranking factors, there are dozens of micro-tasks involved, depending on the project. ![]() Obviously, it is a simplified (let’s say “fundamental”) way of looking at an SEO process. Recommended Reading: Your Essential Guide to SEO for Blog Posts (Checklist Included) Link building remains equally important for organic search visibility, regardless of the age or size of the project.
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